Outdoor clothing company Nau is developing a line of stylish attire for active people who care about their environmental impact. The clothes will include both recycled materials and bipolymers made from corn, and will be recyclable or biodegradable, according to the Oregonian.

The company includes veterans from Patagonia and Nike who recognize that they can't crimp on style and compete in the hyper competitive apparel market. For most customers, being green isn't enough -- the product has to be as good or better in quality to even be considered.

Nau is also looking to keep the cost of operations and energy bills down by centralizing distribution and maintaining smaller storefronts to compliment an online store, which will open in January.

Nau is seeking to help push the organic and sustainable production of apparel from mom and pops to a national scale. By opening its own stores, Nau is eliminating the buyers who might be skeptical of the sustainable focus and guaranteeing a retail outlet. It's a smart strategy that could shake up the apparel industry.