The site is an obvious attempt to cash in on the green awareness by pitching online advertising and business solutions that don't have much to do with being green. There are a few tips about how to green your office, but mostly it is a marketing vehicle only.

That companies are looking for anyway possible to tie their marketing to sustainability is a mixed blessing. Companies are taking small steps towards being more sustainable, and every bit of energy efficiency helps their bottom line and everyone else. It also brings more attention to the issues involved. But attaching the word green to unrelated marketing activities can be a turn off for consumers and cheapens the activities of those who are offering sustainable products and services.