John's been on my case for not blogging enough. Hell – for not blogging at all. And he's right – I've been buried in the details of launching the other half of our business – the Matter Publisher's Network, which should be exciting news to anyone out there who's blogging about clean technology or sustainability.

Matter Network's mission is to support websites covering the clean technology and sustainability revolutions as a mainstream opportunity rather than as an angry, over politicized leftwing sideshow.

Matter Network intends to be different. It's for the rest of us: For people who see that clean technologies and sustainability as poised to change our lives in ways more far-reaching and profound than even the digital revolution that preceded it. And for sites looking for a true publishing partner who can help them reach their full potential, instead of simply serving up ads. Matter intends to use its decades of publishing and marketing chops (from places like Wired and Macworld) to partner with clean tech and sustainable-focused sites targeting mainstream consumers, investors and entrepreneurs – and to help them simply and quickly enrich and better monetize their own efforts.

Matter Network does this by dealing with publishing details like advertising sales, marketing as well as design and technological support. In short, sites that are accepted into the Matter Network will be able to focus on creating and developing their content and brands, while Matter's publishing pros deal with the rest!

To find out more and to apply to have your site join the Matter Network, go here: