Whole Foods will soon be selling an organic wine that comes in environmentally friendly packaging. The organic Green Path wine will sell for $12 and comes in the "Tetra Pak," a carton that is made from a renewable resource, according to importing company The Country Vintner.

But I see a few holes in Whole Foods' strategy. Paper may be more sustainable than glass, but who wants to drink wine from a reusable carton? Wine connoisseurs will likely thumb their noses at the taste coming from a carton.

Also, the wine is touted because it is lighter in weight than bottled wine, so transporting it reduces greenhouse gases, or so the company says. That is true when comparing it to other Australian wines. But the 6,000 or more miles that the wine travels to the U.S. emits some serious carbon when compared to domestic wines.

Whole Foods could have partnered with any of a number of domestic wineries to launch a "boxed wine is good" campaign. Imported wine is great, but selling it as eco-friendly leaves a bitter aftertaste.