The Philadelphia Eagles are showing their commitment to sustainability by using recycled paper throughout the stadium and buying wind energy for power during home games.

You might not think of a recycled bathroom tissue and paper towel company as a corporate sponsor, but SCA Tissue North America purchased the rights to a suite area in Lincoln Financial Field as part of a deal that will see recycled paper in the bathrooms throughout the stadium.

Fans will be reminded of the environment during their frequent beer-induced trips to the rest room, so SCA will get plenty of exposure. The Eagles will also reimburse employees who purchase wind energy for their homes, a unique program for a football franchise.

Shouldn't entertainment venues such as sporting, concerts, etc., that are based on disposable income be leading the way in promoting sustainable practices? As we shift to a sustainable economy, non-essential events can pay the "early adopter" premium as energy and paper industries build their production capabilities and reduce the cost for everyday use. Wouldn't you agree?