Environment | September 05, 2007 |
Green Social Media Site for Corporations Emerges
The site, launched September 5, aggregates news feeds about corporate sustainability and green PR.
But the site's most interesting features center around four forums: "The Whistle," about whether corporations are violating laws designed to reduce greenhouse gas emissions; "The Long View," about long-term profit-maximizing, carbon footprint-reducing investments corporations can make; "Value Added," about steps corporations can take toward developing or implementing CO2 capturing or sequestering technologies; and the "Deconstruction Zone," about the accuracy of a company's corporate environmental responsibility report.
If used widely, this could leave a much greater impact than getting everyone out of the office to paint homes for a weekend. This could be a venue for unleashing truths about corporations' policies including unveiling "greenwashing" hypocrisy, sharing tips and incentives to improve corporations' effects on the environment, and rewarding companies doing well.


Post Your Comment