Clorox Enters Green Cleaning Market

Clorox has developed its first natural cleaning products, the Green Works line at commercial cleaning products.

The products are certified by the Environmental Protection Agency’s Design for the Environment Program, verifying that the products "help protect the environment and are safer for families" by using the safest solvents. The ingredients are derived from coconuts and lemon oil and are biodegradable and non-allergenic, and Clorox said the company did not perform testing on animals.

The EPA maintains a list of partners offering approved cleaning products here. Hopefully we'll see many more products showing up in store shelves with this label on it.

The line includes a concentrated product, bathroom, all purpose, toilet bowl and glass cleaners.

Companies and landlords (especially those where children are at play) are increasingly looking for cleaning companies that use environmentally friendly products. Government agencies and private companies could send a strong message by hiring only contractors that use natural cleaning products.