New Products | October 24, 2008 |
How to Practice Green Graphic Design
Sustainable graphic design is the focus of a book due out at the end of November. The author of Green Graphic Design, Brian Dougherty, covers such topics as how to find paper made with sustainable technology, environmentally friendly printing and techniques for using new materials.
By focusing on the environmental concerns associated with just one area — selecting the best paper for a design job — Dougherty covers a lot of ground: sustainable forestry, water conservation, energy use in manufacturing and concerns about the chemicals in paper production. And that's before he even gets to the design constraints inherent in using sustainable paper.
Throughout his book, Dougherty highlights simple changes that graphic designers can make that don't require designers to learn new skills or work with new materials. His tips on paper, printing, binding, shipping, packaging and budgeting increase awareness of the environmental concerns in the field and help designers find a new approach to their projects. Occasionally, his advice even makes the process more affordable.
Dougherty is a founding member of the board of advisors for the AIGA Center for Sustainable Design. He practices green design as a member of the Celery Design Collective. The book can be pre-ordered on Amazon.


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