Sustainability is rapidly becoming a key component for companies building their brand.

A number of well-known brands, including PepsiCo and Wal-Mart, participate in the Sustainable Brands International (SBi) conference to disuss that very subject. The conference is the first of its kind dedicated entirely to exploring innovations in sustainable products and brands. It will be held in Miami Beach, Florida, from Dec. 9-11.

SBi is being organized by Sustainable Life Media, the producer of the Sustainable Brands '08 Conference. Besides marketers from PepsiCo, Wal-Mart and other big names, representatives from smaller companies known for their sustainability will also be present.

According to a press release, there will be a heavy emphasis on comparing various international marketing strategies. There will also be discussions on "varying consumer sentiments, unfolding changes in regulatory environments and opportunities for environmentally and socially preferable supply chain partnerships across continents."

KoAnn Vikoren Skrzyniarz, Sustainable Life Media's CEO, noted that many companies have taken a "wait and see" approach to sustainability during the current economic crunch. However, Vikoren Skrzyniarz said that sustainability is necessary for companies to continue growing.

Image — SBi