Toys R Us has launched the holiday shopping season for American kids with eco-friendly toys.

The toy retailer said in a press release Oct. 20 that products made using environmentally conscious materials are expected to be big sellers this holiday season.

Toys R Us will sell Planet Pixies by I Love My Planet Toys, a line of “plush dolls” made from 100 percent recycled consumer waste. The dolls also provide educational tags with information about endangered habitats as well as ways kids and their families can help stop habitat destruction.

Toys R Us’ own line of building blocks, made from sustainably harvested wood, will be sold in stores. Manufactured by Natural Wood Alphabet Blocks Wagon, the blocks are free of harsh chemicals that would otherwise be emitted as children play.

There's more. Laura C. Martin’s Nature’s Art Box is crammed with arts and crafts material that encourages kids to make their paints, dyes and inks from flowers and plant products. Recycled plastic milk jugs are made into Green Toys’ cooking ware. The cooking and dining set comes with 27 pieces, just like mom has, with the added benefit of eliminating thousands of milk jugs from winding up in landfills.

And finally, Toys R Us will send parents home with these eco-toys in reusable shopping bags so that parents can share in the holiday magic of environmental stewardship.