What’s hot this holiday season for the kids? Organic baby clothing. Little Green Star is an internet based clothing store, started in 2006, with the sole mission of encouraging environmental stewardship to parents and their little ones.

Founders, Kelley O’Rourke and Victoria Holland, founding LittleGreenStar in order to get their environmental message out to kids after having written a children’s book and while awaiting publishing details. Both have educations in science and are committed to conservation and preservation of the environment. They draw each clothing item’s caricature and message about climate change and reducing green house gas emissions, and many others.

For example, a penguin shirt reads, “turn down the heat, keep the ice caps under my feet!” A baby in a stroller notes, “my other ride is a hybrid.”

Back in 2006, I sat with Kelly listening her brainstorm about options for environmentally safe inks, after some research, she found soy-based ink was the way to go. All baby t-shirts and onesies are made with organic cotton and water and soy-based inks, original products are shipped within the U.S. and biodegradable packaging is used alongside recycled office supplies in the online store.

Organic cottons save pesticides from ending up in waterways and offer a healthier circumstance for crop land. Soy and water based inks prevent the use of chemical and toxins in inking processes, also saving waste and any chemicals from being dumped into landfills. Biodegradable plastics and the use of recycled products also reduces waste streams and the amount of raw materials used to create products.

Recently, LittleGreenStar clothing has been launched in stores throughout the US that are similarly eco-minded. They also exhibit at various trade shows like the upcoming Green Festival in San Francisco.

For this holiday season, here’s a hint: sign-up for their newsletter where they from time to time offer discounts, much needed in this economy. Both Kelly’s and Victoria’s children sport the eco-fashion and both families practice recycling and conservation.

In addition to selling their eco-message clothing, they blog and offer suggestions on how families can reduce their environmental footprint and spark environmentalism in the youngsters, “the stars of the future” (Victoria Holland). They affirm that “through the process of teaching children we can begin to envision the solution to end a lot of our environmental problems ” (LittleGreenStar). That’s a holiday purchase one can stand by.