InkTree, a specialized packaging manufacturer, is promoting a line of green packaging for CDs and DVDs. They’re calling the product the ISE Pack, and ISE stands for Innovations for a Sustainable Earth.

The ISE Pack is a paper packaging method that eliminates the need for all the plastic of the standard jewel case and makes for simplified recycling. InkTree also makes a point of telling buyers that it can be printed on a variety of FSC or SCI certified recycled paper stock, making it extra green.

But InkTree’s gone a step beyond finding a green packaging solution for CDs and such. Their ISE Pack has an added value beyond the standard application of holding a CD. Directions, a poster or whatever the client wants can be printed directly onto the stock making up the packaging (eliminating a few costs along the way). The packaging can also be easily folded into a free-standing triangular tent, which can have a wide variety of applications for vendors. InkTree has made a point of describing a few ideas for uses for their packaging, encouraging buyers to consider their products for reasons in addition to sustainability — the easiest way to expand beyond the niche of green buyers. It’s a good business strategy, I think.