Know Your Eco-Acronym

As any yuppie or DINK worth their salt can tell you, mainstream media and marketing conglomerates love to take large groups of vaguely similar people and cram them into tiny little categories, usually with fun-sounding names.

Time was, anyone who expressed concern about the environment was simply a hippie; tie-died shirt, VW Beetle (not to be confused with the VW Bug), unshorn and bad-smelling. Not so these days, as markets catering specifically to LOHAS and more recently, LOVOS have taken off.

And just in case your head isn’t spinning enough from realizing that you’re not a BoBo anymore, CNN announces today that if you’re a person of means who cares about your environmental impact while shunning the consumerist lifestyle, you may, in fact, be a “Yawn”.

I’ll just give you all a moment to let that sink in.