PepsiCo Reduces Packaging By 20%

PepsiCo has unveiled a new bottle for several of their products: a 500 ml bottle made with 20% less plastic than older bottles and labeled with a smaller label size. As a further measure, the bottles will also require 5% less shrink wrap to package in a group.

The bottles will be used for non-carbonated PepsiCo products, including Tropicana Juices, Lipton Iced Tea and several varieties of Aquafina products. They’ll be sold in 12-packs and 24-packs. No word yet on other brands under the Pepsi umbrella: Gatorade and, of course, Pepsi itself.

PepsiCo is branding their repackaging plans as part of the company’s “Performance with Purpose” mission — a company-wide plan to growth sustainably and reduce environmental impact. The plan also comes on the tail of fairly significant troubles for beverage sellers on the packaging front, including bans and special taxes on the sale of bottled water within such cities as Chicago, San Francisco and Seattle.

Robert Lewis, the vice president of PepsiCo’s worldwide beverage packaging development unit, heralds the new bottles as a trifecta, meeting the needs of the environment, consumers and PepsiCo’s equipment needs:

"The challenge was to deliver significantly lighter packaging that would provide the same shelf life as the heavier bottle, withstand the manufacturing and distribution process yet not compromise aesthetics."

Photo — Diego_3336