Visible Strategies has launched a tool that is set to revitalize all types of communication. Not only can stakeholders see what is going on, but they can also communicate with the organization via comment windows that are attached to each action area. In this way, see-it increases both vertical and horizontal communication, reducing the tendency for top-down communication to stifle dialogue.

I think that see-it has far reaching potential. French noted a number of interesting benefits that have emerged as more organizations use the product. see-it can make pdf documents visual, increasing stakeholders' access. Some organizations use it in place of Powerpoint presentations, as plans can be projected onto a wall and updated live in meetings and workshops.  It's a collaborative tool adept at helping break down organizational silos and enable divisions within an organization to keep an eye on activities across divisions and to communicate more effectively with each other.

see-it has gained support rapidly, including recent adoption by Al Gore's Live Earth. It is used by many counties, cities, and towns including Palm Bay, Florida, Albuquerque, New Mexico, Beaverton, Oregon, and Marin County, as well as nonprofits and corporations. It is commonly used to reflect and report progress on "green" goals and integrated, holistic strategic plans. "One phrase we hear a lot about is this idea of connecting the dots," French said, referring to the often disjointed nature of organizations and sustainability initiatives outlined at various conferences and lectures about sustainability. "see-it represents the first time we are actually connecting the dots between goals, strategies and actions to ensure we realize a collective vision."

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Photo by Visible Strategies