Dial, the maker of hand soap, deodorizers and many other cleaning products, is promoting green cleaning products directly to healthcare facility managers. This new program goes beyond green marketing, as Dial focuses on the specific needs of healthcare.

Through the Green Assurance Program, Dial is offering green cleaning products primarily to businesses. The program includes some of Dial’s existing products, including the popular Complete Foaming Hand Soap. The company is planning to offer all Green Assurance products at costs that can compete with non-green products.

All products in the Green Assurance Program must meet or exceed green cleaning criteria such as being biodegradable and hypoallergenic, using recycled packaging and containing no phosphates.

A Dial spokesman announced, “Heads of healthcare operations are now more than ever responsible for aligning a limited budget with effective products that are environmentally compatible. In order to help business owners go green without going broke, Dial has set out to make sure that its products adhere to strict green guidelines while still offering a cost savings when it comes to buying professional products.”

Healthcare facilities are an ideal spot for Dial to start marketing their green cleaning products. Many such facilities are actively looking for cleaning options that do not put patients at risk. Dial’s green cleaning products fit that bill.

Photo — Road Side Pictures