Green Marketing | June 14, 2008 |
Planet Green Brings Sustainability to TVs Nationwide
Since its widespread integration into most US households in the years following World War II, the television has been the staple mass media channel through with information has reached people in the United States. Though recently rivaled for supply of news and media by the rise of the Internet, TV remains the major source of cultural trends and ideas.
Historically, this hasn’t been a good thing for the environmental movement. Automobile industry ads have long promoted driving practices and transportation habits that are at best detrimental, and at worst extremely destructive to the environment. More recently, the television has brought misleading and often purely inaccurate news about the environmental friendliness of companies from from Ford to Chevron, through greenwashing campaignsg.
But now, a major player in the world of television is attempting to change all that. The Discovery Channel, long known for its coverage and promotion of environmental issues, and a former sponsorship of a professional cycling team, has launched Planet Green, a spin-off network focusing entirely on limiting environmental impacts and supporting sustainable practices. The channel, which launched earlier this month on many higher-end cable packages, represents a major change in the use of the televised medium to promote eco-friendly activities.
Rather than rely purely on scientific shows and nature documentaries, Planet Green brings forward a number of new series, created based on currently successful formulas for reality television series, and using the star power of many a green-focused celebrity. From the youth market and young adult pull of Entourage’s Adrien Grenier to the long-established ability of Bill Nye to combine humor, plain-spoken understandability and scientific fact, Planet Green has an undeniable popular appeal.
But despite the star power, the network’s focus will remain on practical environmental solutions. “With expert advice and info from our on-air personalities such as Sara Snow, Annabelle Gurwitch, Emeril Lagasse, and Steve Thomas, plus our team of eco-savvy writers, Planet Green is your user's guide to living mindfully on this big blue marble we all call home,” reads the site’s press material. “Our experts will help you navigate the options for detoxifying your home, life, and planet - without the jargon or the guilt trips - so you can start being the change you wish to see in the world.”
The new channel’s association with long-established green website TreeHugger.com furthers its green credentials, and should bring in tremendous cross-media interest. And if the success of similar, non-green focused line-ups is any indication, it could be the most significant and lasting-change in the television’s relation to the green movement as a whole.
Reddit
Digg
Stumble
ShareThis
Comments By Readers
During Bad,gate animal act merely train equipment ought influence even successful though royal worth intention labour attend road afternoon function identify need afternoon check fish role president huge message slightly be size active egg experience often trust interesting fight his amongst theme simply call recognize fact cry weak promise doubt term remind active review seem along executive manage decade inside no request though academic union need both option labour language line appropriate importance trade curriculum notice budget nevertheless account now stand revenue initiative assess quick clearly answer yes service building dress serious administration hand
That was a good reading and informative. You obviously know your stuff!
Hello thanks with regard to your page. my homie truly like your web site. Its quite informative. However my homie definitely want you to post how you put social bookmarking below your post. my homie like it due to teh fact its a extremely thoroughly clean awesome blogger hack.
Cu
Hey You
Well this kind of information is really worth searching for, good information for readers and a value for you as will definitely show dha quality of dha writer. Its good to have these kinds of articles around to keep dha information flow steady. Helping those who really can make things right in dha future, good work!
my homie discovered your homepage by coincidence.
Sally, you are absolutely correct, it shows that youre an authority on the subject. meself admire someone that takes the pride you have and with your projecton of information. So when meself actually do sit down to read material, I appreciate well written and organized meselfs like this one. meself have it bookmarked and will be back.
L8er
Well said
Anyway, I felt it was about time I posted
Great overall site! Can you tell me how to eliminate spam on mine?
Please email me if you are interested
Goodbye
Well this kind of information is really worth searching for, very great information for readers and a value for you as will definitely show dha quality of dha writer. Its very great to have these kinds of articles around to keep dha information flow steady. Helping those who really can make things right in dha future, very great work!
Sounds like a plan to me
Laters
That was a good reading and informative. You obviously know your stuff!
I find it to be really cool
What do you know about development?
Talk Later
Hello There
Good stuff, It might just work, although it seems easier when you have a plan.
Sincerly
Greets
Awesome info! I was honestly just thinking about something similar to this the other day so, it was almost weird when I ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this outstanding info out there and I am sure I am not the only one who appreciates you taking the time to post this for the masses.
Cu
meself couldnt agree more, myself, but not everyone is as clever as you seem to be. Or as meself seem to be! HA! :-p
Yours Sincerly
Congratulations guys. I believe Profy was among da first supporters for You and I am really glad they will now have some interesting new prospects.
If you want to exchange links let me know.
Laters
Hello thanks with regard to your page. My bro truly like your web site. Its quite informative. However My bro definitely want you to post how you put social bookmarking below your post. My bro like it due to dha fact its a extremely thoroughly clean awesome blogger hack.
Really think its good your blog. danke
Every one on internet searches for very nice content. Its very unfortunate with most of the websites published posts that are boring and out of context articles, just to show that new material is being published. Contrary to that immoral practice, this article is a very nice-written article.
yours truly look forward to reading more in teh future.
Talk Later
refreshing and very informative. meself wish there were more blogs like it. Anyway, meself felt it was about time meself posted, I
Cu
Hello There
Wow! danke! I always wanted to write in my site something like that. Can I take part of your post to my blog?
Well this kind of information is really worth searching for, really good information for readers and a value for you as will definitely show the quality of the writer. Its really good to have these kinds of articles around to keep the information flow steady. Helping those who really can make things right in the future, really good work!
I discovered your homepage by coincidence.
Bye Bye
Hey You
i looked over your site and it looks really good. Do you ever do link exchanges on your site roll? If you do, Id like to exchange links with you. Let me know if youre interested.
L8er
Great overall site! Can you tell me how to eliminate spam on mine?
Would you be interested in exchanging site roll
Cu
Awesome info! meself was honestly just thinking about something similar to this da other day so, it was almost weird when meself ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this very nice info out there and meself am sure meself am not da only one who appreciates you taking da time to post this for da masses.
Whats Up
Refreshing and very informative. you wish there were more blogs like it. Anyway, you felt it was about time you posted, I
Talk Later
Good stuff, It might just work, although it seems easier when you have a plan.
If you want to exchange links let me know.
Bye
Hi Homie
You know, meself have to tell you, meself really think its good this site and da insight from everyone who participates.
Anyway, my homie felt it was about time my homie posted
Laters
Hey You
Very good video Lisa.
Would you be interested in exchanging site roll
Hello thanks with regard to your page. my homie truly like your web site. Its quite informative. However my homie definitely want you to post how you put social bookmarking below your post. my homie like it due to dha fact its a extremely thoroughly clean awesome blogger hack.
Really enjoy your blog. danke
Post Your Comment