Packaging is meant to wind up in the trash. Very few consumers think twice about the cardboard, plastic, aluminum and other packaging materials that they come across everyday. Sure, recycling is going up, but reducing packaging is a better long-term option.

Sealed Air, a supplier specializing in protective and specialty packaging, is working with its customers to reduce the materials needed to produce packaging. In a press release, Helios Ruiz, European Marketing Director of the Shrink Packaging Business Unit explained Sealed Air’s approach: "Our innovation process includes a holistic approach that combines expertise in source reduction, recycling and the use of renewable resources. In our own operations, this includes sensible use of natural resources, decreasing energy and water use in the manufacturing process, reducing emissions, efficient use of raw materials and minimising total waste."

The company has gone so far as to provide its customers with free packaging design services in order to help customers make the transition to packaging best practices. Considering that many packaging companies turn a profit on their design services, Sealed Air is making a definite financial commitment to helping their customers create better products.

The materials themselves used by Sealed Air are greener than other packaging suppliers. They require less energy to produce, use recycled materials as much as possible and are recyclable themselves.

Sealed Air has truly demonstrated its commitment to sustainable practices — and provided a better product for its customers in the process.
 

Photo — Sealed Air