Green Gadgets | July 23, 2008 |
Esquire Offers Up Electronic Paper
Esquire Magazine is celebrating its 75th anniversary in October and is adding an electronic 'paper' cover to that month's issue. The electronic cover will show scrolling words and images and is the first of its kind. Esquire will be putting 100,000 copies of its October issue into circulation.
In an interview with Folio, Esquire editor-in-chief David Granger said: "We decided to dedicate our 75th anniversary issue not to the magazine's past but to our culture's near future." Many publishers look to various forms of electronic paper to replace the wood pulp variety in the future —the idea is that electronic paper will be reusable, rather than the less-than-sustainable approaches to printing that many publishers take now.
E Ink, the company behind the electronic paper display technology used in both the Amazon Kindle and the Sony Reader, developed the cover for Esquire: "The cover is made up of microcapsules that are thinner than a human hair and are very small in diameter," according to E Ink's vice president of marketing, Sriram Peruvemba. "How it basically works is that the microcapsules contain black and white pigments. When a charge is added, depending on the polarity, the pigment particles rise to the top creating the image you see."
Esquire's October edition may be the first step to a paperless magazine industry.
Image — E Ink
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Comments By Readers
This is so neat. It's great to think of a future where all our reading materials are digital... and don't require wasting trees. On a similar note, did you know that paper junk mail production accounts for 100 million wasted trees each year in the US alone!? I came across a website http://www.simplestop.net that stops your postal junk mail and benefits the environment.
Cutting every eligible usage of paper is DEFINITELY helpful! Curious to know the lifespan on one of these models, and the re-usability of its materials. This seems like a great advancement, hope it will not contribute to the great pile of highly-specialized technology with a somewhat short lifespan that can't be re-used.
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