Brita is sponsoring a bike ride for change, climate change that is. The Brita Climate Ride 2008 starting this weekend is “the first multi-day bicycle tour” established to generate attention and funding for climate change resolutions like renewable energy and green building legislation.

And what better way than to travel by a carbon neutral ride (well, carbon free during the operation of the bicycle). Starting on Saturday, more than 100 cyclists will begin their journey from Manhattan and over the next five days, ride through New Jersey, Pennsylvania, and Maryland, ending with a dramatic presence in Washington D.C.

Riders will cycle 300 miles through some of the first states to stand up for change (aka independence from Britain) 200 plus years ago. And now, riders will do the same for the global climate change crisis. To keep all riders in peak mental condition, speakers will share climate change data and science, potential policy solutions, and methods for reducing contributions for climate change throughout their ride, sort of like a traveling workshop. To participate, riders raised $2,250 each for a total of more than $200,000 for the cause. Water filter company Brita will donate the proceeds to Focus the Nation and Clean Air – Cool Planet. Brita is sponsoring the ride as part of their sustainability efforts and ways to reduce their environmental impacts.