At this year's New York Fashion Week, a new star took the runway by storm: sustainable fashion. Many designers showcased sustainable clothing in their collections and participants highlighted efforts to go green.

The Be EcoChic fashion show received plenty of attention. The event was part of an effort by designers to raise awareness of the new options in fashion made possible by pursuing more sustainable materials and practices. An impressive list of celebrities wore designs and paraded down the runway, including Lauren Hutton, Joy Lauren and Susie Castillo. Garments showcased at the event were made of materials including organic cottons, recycled wools and other sustainable fabrics. Bamboo fabrics even made an appearance.

Big-name designers contributed to the Be EcoChic show, including Maggie Norris, Laura Bennett and Thread Social. The event was hosted by Carl Pope, executive director of the Sierra Club, and supermodel/green activist Angela Lindvall.

Sustainability was evident behind the scenes, as well. Aveda, the natural cosmetics company, has been encouraging green efforts at New York Fashion Week for the past five years. The company hosted a kick-off party for the week, using it to both celebrate Aveda's 30th anniversary and the launch of its Caps Recycling Program.

It looks like green truly is "in."

Image — Be EcoChic