Owens Corning has launched a series of business solutions to help its building materials customers enter the rapidly growing re-insulation market. Many homeowners are choosing to re-insulate their homes to improve energy efficiency and cut down on electricity and heating bills.

"Nearly 80 million U.S. homes are estimated to be under-insulated according to Department of Energy standards, and the launch of these re-insulation solutions focus on changing this reality for consumers, our customers, our company and our country," said Roy Dean, the president of the Owens Corning Insulating Systems Business. "This is a tremendous opportunity for all stakeholders, given that less than one percent of the re-insulation opportunity is currently estimated to be captured each year." 

Owens Corning is marketing both a DIY re-insulation product as well as a machine aimed toward contractors. Owens Corning's move shows a very clear view of changes in the market — the company was criticized last year for its production methods, but has found a niche for its products nonetheless. Contractors are already responding positively to the move, noting that re-insulation is an immediate improvement that most homeowners can make.

Owens Corning remains one of the leading producers of business materials, including insulation.

Image — Owens Corning