Seed Media has launched Boho, a new women's magazine covering green lifestyles, travel, beauty, fashion and design. The new magazine will be the first fashion title to be printed on 100 percent post-consumer waste, non-glossy paper with natural soy ink.

Gina La Morte, the founder and editor of Boho, told Folio Magazine in an interview that she felt that this was the perfect time launch a green women's magazine because people are becoming more aware: "They want to make changes in their own environments and their everyday experiences, but still want to read a magazine, so we wanted to do it in the most eco-friendly way possible."

Launching a fairly mainstream fashion magazine focusing on green topics shows that the founders believe in a demand for green issues among a wide variety of demographics. Magazines like Boho can answer such a need without being seen as aggressively eco-friendly. Boho was created to appeal to the average college-aged girl as well as somewhat older readers.

“For us, the girl is freethinking, radical and wants to be a role model,” La Morte said. “She loves fashion, but also loves giving back and recognizes that she can love the fashionable things in life, girly things, but is also concerned about her neighbors.”

Image — Boho