For a Fortune 500 company, going green means making big statements such as purchasing thousands of dollars worth of carbon offsets, or constructing a new green building, and for Coca Cola (Coke), this means making a green fashion statement in a very big way.

Even the fashion police can get behind this unconventional idea right out of a Project Runway challenge.

Clothing fashioned from used plastic bottles will be worn by Coke employees at the 2010 Winter Olympic Games being held in Vancouver.

The clothing is a blend of recycled plastic bottles and cotton. Let's hope that's organic cotton, or really, what' s the point touting it as green?

The Drink2Wear line is catchy and rather chic. T-shirts exclaim, "rehash your trash" and are designed with a fashion trendy feel, at least according to Coco Cola.

Recycling and then blending plastics for t-shirts is an innovative way to limit landfill waste, promote the environment, and add to Coke's product lines. It places a company with massive brand power in the market as one that is trying to limit its environmental degradation and as a green leader, which more and more consumers are looking for when purchasing products.

Some of Coke's other big environmental statements include creating refrigeration systems that will be used at the next Olympics that are more energy efficient and limiting the use of dangerous climate change and air pollution-causing hydroflurocarbons, and a commitment to "return to communities and nature an amount of water equivalent to what we use in our beverages and their production," according to the company. Coke's fleet is being converted to hybrid vehicles which will be used during the Olympic Games

Greening their impact on the games is walking the walk. When a company takes their environmental stewardship out into events, they are expanding their green credit immensely. By using energy efficient refrigeration, Coke goes green, saves operating costs, and hands a cold one to a consumer who walks away happy, and perhaps happy enough to place the finished Coke in a recycle bin.

By wearing their shirts, Coke is promoting their brand and the environment simultaneously, and for Coke, it's a win-win.

With such a large presence at the games, any brand that does not go green is ignoring the times. So, when you are at the games and a Coke is something like $5-8 (just guessing here), know that some of that purchase is going to Coke's environmental programs.