As consumers move from analog television sets to digital sets and HD screens with all the bells and whistles (and let's hope, energy efficiency), they can also take advantage of an opportunity to be kind to the environment by recycling that old set.

Helping consumers recycling TVs, as the broadcast signal switched this month from analog to digital, is the Consumer Electronics Association with a list of programs at retail stores and manufacturing centers where TVs can be dropped off for greener pastures.

This is one of many efforts to prevent environmental damage by educating consumers. Retailers, manufacturers, recycling and environmental associations, and the government agencies launched a massive outreach program using TV commercials, rebate programs, and many other efforts to prevent dumping that can contribute metals into the environment. Recycling those sets can also reduce waste streams as TVs are taken apart and scrapped for parts.

At the heart of the outreach program is preventing pollution before it happens. Retailers, manufacturers, and the government have recently greatly increased their outreach to consumers with this type of message. If they reach out at all, it is usually after the environmental damage is done.

Working to prevent polluted waterways and soils is well work celebrating. Upfront education and outreach also steers consumers into buying smarter electronics, such as ones made using recycled parts or at least a TV that comes packaged in post-consumer cardboard. Way to go everyone!