A new poll by Harris Interactive finds that despite tough economic conditions and an unpredictable future, the vast majority of consumers who purchase sustainable products said that the economic conditions either did not change their purchasing behavior, or actually drove them to purchase more sustainable products. Of the over 2,000 adults surveyed, 67 percent reported that their purchasing behavior has not changed over the past 2 years when it comes to sustainable consumer products. A surprising 25 percent of respondents reported that they have actually increased their spending on sustainable products, while only 8 percent reported that their spending has decreased. The survey also polled to discover consumer preferences on sustainability communications, with some surprising results. 28 percent of respondents prefer to receive product information via store shelving displays, 19 percent prefer visual communication such as flyers and posters, while only 9 percent of respondents prefer to receive information on brand sustainability via a company’s website.

Reprinted with permission from Sustainable Life Media