Branded!: How the Certification Revolution Is Transforming Global Corporations
Branded outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: * Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? * How have NGOs gained such power and credibility? * What are the challenges of these new modes of corporate accountability for both NGOs and corporations? * What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.
Purchase Branded!: How the Certification Revolution Is Transforming Global Corporations
