The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
In THE HIGH-PURPOSE COMPANY: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now, corporate strategist and researcher Christine Arena shows readers why corporate responsibility is necessary for success in today's business world, and tells how to distinguish between the extraordinary companies driven by purposeful ideals and those companies that merely pretend to be responsible.
Arena defines high purpose as the sum of a company’s values and its daily practices. A high-purpose company does not spend millions telling the public about their values without putting them into action.
