Winning the Oil Endgame: Innovation for Profits, Jobs and Security

Authors Amory Lovins and Co at the Rocky Mountain Institute state "...it will cost less to displace all of the oil that the United States now uses than it will cost to buy that oil. Oil's current market price leaves out its true costs to the economy, national security, and the environment. But even without including those now "externalized" costs, it would still be profitable to displace oil completely over the next few decades."